Alright Google, we need to talk. Your emotional commercials continue to make me a wreck at inopportune times. You’re coming after my heartstrings hard, like one-eyed dogs and P&G during the Olympics. But Sarah McLachlan has nothing on you, because I can’t look away. And I don’t want to. (I am a woman, and I get far too invested in things I have no control over.) But I have to ask: what’s next? I can only tear up so many times during Jersey Shore commercial breaks.
I use your email, I dig your Drive and I downloaded your browser. I’ll probably do anything else you say, too, so please keep it reasonable. You might wonder: why does Google need commercials? Everyone already uses it, right? These are commercials, but they are first and foremost, stories. They use people to humanize technology and make Google’s apps approachable and applicable to our own lives. They make Google relevant. Is that a tear in your eye? Maybe, but it’s also new information about how Google Plus, Maps and Calendar work.
It Gets Better
Coffee, Bieber & GaGa
It’s obvious Google is going to keep the waterworks coming, so here are my suggestions for future commercials:
-Here, Boy: follow the story of a young college graduate and his first dog, Max, as they grow up and grow wiser together.
-Beauty School Dropout: a fashion dropout is finally back on track to get her high school degree. Billy Madison meets Josie Grossie.
-All in the Family: after a young man loses his father, he keeps the family auto shop open – and his father’s dream alive.
-Lending a Hand: a not-for-profit company uses Google to plan and organize their day-to-day, with the commercial’s emphasis on employees personally delivering supplies to the less fortunate.
-I Do: the triumphs and stresses of a bride and groom planning their wedding.
Kudos, Google. You’re right: the web is what you make of it. You keep it coming, and I’ll get more tissues.
Image via great-ads.blogspot.com