The phenomenon was further used for another brilliant cause, when a victim of abuse in a nightclub posted her #nomakeupselfie photo with a broken nose and black eye. She had been punched repeatedly by a man after telling him that it was not okay to grope her, and decided to channel her rage into something productive. She has now raised almost £16,000 in 8 days for the Oxford Sexual Abuse and Rape Crisis Centre on her JustGiving page.
Despite criticisms of narcissism, and of people missing the point, you can’t argue that the #nomakeupselfie hasn’t been incredibly effective. It is an example of the enormous power of social media, and I think the world would be a much better place if social media was used more for causes like this, than for criticising celebrities, or things like the recent trend of ‘neknominations’ (neck a dirty pint and nominate others to do the same). This campaign has raised over £8 million for Cancer Research UK alone – that is the equivalent of more than 10 clinical trials, more than 50 years of research into Cancer treatments – and that isn’t even taking into account some of the other positives that have come about. It really is an example of social media at its best.
Jenny is from England (Nottingham, not London, England is bigger than just London). She doesn’t actually have Twitter or a blog because she doesn’t often have anything interesting to say. In fact sometimes she realises her stories are so boring half way through that she tails off mid-sentence. Unless she’s had a glass of wine or two, then she thinks all of her stories are so good she’ll tell them to the same person two or three times.
Featured image via Gwyneth Paltrow’s Instagram