ApocalypstickSexy at the Gym: Does Anyone Really Need the "Plunge" Sports Bra?Almie Rose

Ladies (and gentlemen), the cleavage-enhancing sports bra (the “plunge sports bra”) is here, and I have lots of feelings about it. “SPORTS BRAS JUST GOT SEXY”, proclaims Gossard’s website in reference to the bra. It makes me want to ask: “Why the hell do sports bras have to get sexy?” Isn’t the gym the one place left where we can just be ourselves, sweating it out to Kanye, feeling those sweet endorphins?

Look, before I go any further, I want to say this: it’s your body and your life, and you can wear whatever you want. I’ve gone through a long and hard battle of body acceptance that seems never-ending, and sometimes I just need to feel attractive. And if you feel like you need this bra to make yourself happy, then go ahead and wear it and feel good about it.

plunge sports bra

It just dismays me, though, that as women, thoughts like those cross our minds. Why the hell do we need a plunge sports bra? It’s hard enough working out without getting catcalled, and that’s not me bragging – ask any woman, of any size or shape, if she’s ever been catcalled, and unless she lives in a very nice M. Night Shyamalan-esque village, she’s gonna say yes. I was jogging in my neighborhood in sweats and an oversized tee when some man shouted at me, “Honey, you don’t NEED to work out.”

First of all:

1. Yes, I am aware I am exercising in public, and I cannot control what other people may say to me. But I am not working out for your enjoyment, sir. I’m working out for mine.

2. Yes, I DO need to work out, because it makes me happy.

3. I wasn’t even wearing something “sexy” and I still got harassed — what do I need to wear in order to be invisible?

At the gym, or jogging around the hood, we should feel protected and safe.

Who came up with this bra? Was it a woman? And if so, did she create it because she wanted it or thought men wanted it?

“A sports bra for Gossard girls everywhere! We’ve introduced a new plunging sports bra ideal for those who want to work out and still be fashionable” is the description that goes with the bra. Why does working out need to be fashionable? I never think about what I’m wearing when I work out. I think, “How much longer do I have to do this?” or “This feels good!” or “Only 20 minutes left!” but I never think, “Man, I am just not fashionable enough for this.”

A Gossard spokesperson told the Daily Mail, “This bra is a revolution for women who like to work out whilst looking good.”

This is not a revolution I want to be a part of. Why must everything we do be sexualized?

Featured and body image via Gossard


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  2. I’ll wear whatever kind of sports bra I want. I have the confidence to shrug off catcalls, and I’m proud of my body, so I choose to wear “sexy” clothes when I work out. Thanks for a whiny, biased, pointless article suggesting that sexy apparel only exists to please men and degrade women.

  3. Yeahhhhhhhhhhh… nope. My #1 criteria for picking out a sports bra is its ability to hold my ladies in place. I’d probably take out an eye if I tried to wear this thing.

    Also, to answer your question: camouflage. Head to toe camouflage. INVISIBILITY!

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  5. I don’t see this as functional. It seems more like a piece of clothing that a woman would wear to the gym and not really work out, but rather just take selfies in various spots of said gym.

  6. I want my boobs flat when I’m working out, this bra would make it very difficult to exercise in :/ It looks too much like a regular bra

  7. Don’t assume that if something is sold as “sexy” it’s for men’s benefit. Lots of women couldn’t care less about catcalls, and don’t feel the need to avoid that attention. (Dudes can catcall themselves horse, I’m not giving up my short shorts!) As someone who regularly ends up in workout clothes all day, something a little sexier would be nice! Also, for fitness professionals, it’s a life of sneakers, yoga pants and hoodies, something that might make women feel more dressed up would add some variety to a pretty regimented wardrobe. It’s a similar argument to those about women who wear make up to the gym, it’s up to everyone’s choice, but surely whatever makes a woman feel better about herself at the gym is a good thing.

  8. This article sounds so pissy and whiny. Here’s an idea: DONT BUY THE BRA.
    Some of us care about how we look (ALL THE TIME) and don’t pay any attention to catcallers (who wants them anyway!). Not to mention the countless studies that prove the link between positive self-image & higher self-esteem with fashion. This has nothing to do with “sexualizing everything” and has everything to do with feeling sexy… and strong and beautiful and empowered.

  9. Not entirely sure that a plunging neckline would be entirely useful in a situation for people working out. That being said… While many people work out for the sake of working out, gym selfies are a very common occurrence and, I would imagine, this is most likely their target market. Body image is a constant struggle for me as well but I don’t believe this will be on my future purchase list.