UK-based retailer River Island might carry some cute clothes but their taste in accessories is questionable. Just yesterday, the clothing chain removed a ‘Domestic Anti Nag Gag’ from its shelves after hundreds of customers threatened to boycott.
Yes, you read that correctly: the store had an Anti Nag Gag on its shelves. It’s a small soccer ball on a string that’s meant to gag a nagging woman. The packaging features speech bubbles with quotes like “Get your clothes off the floor!” and “It’s your turn to do the dishes.” It’s pretty gross.
UK actress Jenny Bede tweeted a photo of the novelty item to the Everyday Sexism Project and it didn’t take long for Twitter to explode with outrage. The image was retweeted hundreds of time and many Little River customers threatened to stop shopping at the store if the product wasn’t removed.
Found this in @RiverIslandPR today. Stunned. @EverydaySexism pic.twitter.com/o7puwCH1kC
— Jenny Bede (@jenharrisbede) May 5, 2014
It worked. Less than 24 hours after Bede tweeted the photo to her 5,000 followers, the insulting product was pulled from stores. A spokesman for the company released this statement: “As soon as this product was brought to our attention we withdrew it from sale and removed it from our website,” but refused to comment any further.”
We are sorry to hear that one of our novelty gifts has caused upset to our customers. We have now removed this item from the site.
— River Island (@riverisland) May 6, 2014
Let’s hope they use better judgment when selecting novelty gifts in the future.