Like TV shows they need to find a way of making the internet profitable, they know how to get free advertising from the very sites they’re threatening the existence of. See sites like Hulu are the perfect way to compete with piracy and take the wind out of their sails BUT they need to realize that the internet is a global community. Most of the pirated TV-shows are from fans all over the world who wanna keep up with their American friends and gush over shows (and who will watch in their own countries when it airs there and buy the DVD’s) . So make sites like Hulu internationally available or even allow foreigners to buy the episodes on I-tunes. Same for movies and music, create Hulu-like sites, you’ll be able to get the costs back out of advertising and you’ll take the wind out of the sails of piracy. This is just one idea, sure it needs some investigating but the internet is not the enemy, partly it’s their own outdated bussiness plans.