— Beauty Chatter

OMG: ColourPop Cosmetics just announced their biggest launch ever, and it's coming out WAY sooner than you think

We love our eyeshadows, but what we can’t get enough of is our customizable shadow palettes! There is something so satisfying about being in control of what shades you see when you pop open the conveniently mirrored case.

From lip lacquering NYX to brush empire Morphe, makeup companies are on to the trend of selling loose shadow pans. We can now add LA-based brand and our favorite Colourpop to the individual shadow list! They announced earlier on Snapchat that there will be a huge release THIS Friday, January 13th. The launch will include 20 individual shades and two fixed palettes that are interchangeable! The best part? When you buy four shadows, which are priced at $5 each, you will receive a free empty customizable palette!

The possible palette combinations are endless!

Hope everyone had a great New Years! #repost @ummbaby

A post shared by ColourPop Cosmetics (@colourpopcosmetics) on

We are so excited by the silver-starred individual packages, and we can’t wait to see the shades!

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Snapchat / ColourPop

In addition to the customizable palettes, there will be two fixed, limited-edition palettes that will retail for $18.

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Snapchat / ColourPop

ColourPop may have broken into the scene with their lippies, but they are slaying the eyeshadow game. We are still obsessing over the glittery shadows in the ColourPop X Amanda Steele collab! Like the shadows from that collab, the individual eyeshadows will be the same type of pressed powder.

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Snapchat / ColourPop

Unfortunately, the palettes WILL be limited edition! We have seen ColourPop run out of stock in minutes, so be ready on January 13th with your credit card in hand! The shadows launch at 10 a.m. PST. Stay tuned because there will be more swatches on Instagram Live at 9 a.m. PST on January 10th!

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