— Not Okay

This model clapped back after getting fired for being "bloated"

Peter White/Getty Images

The fashion industry is infamous for promoting unrealistic standards of beauty. While print fashion has (thankfully) made some efforts to shift towards body positive campaigns, it seems that runways are NOT getting the memo. But one model by the name of Ulrikke Hoyer is clapping back after being dismissed from a Louis Vuitton show in Kyoto, Japan due to her weight.

The Danish model had been hired to walk at a Louis Vuitton Cruise show last week but was fired before she could walk the runway — because she was too “bloated.” (Warning: When you see photos of Hoyer and how incredibly NOT bloated she is, you may become slightly enraged). Hoyer revealed exactly what happened in a lengthy post to Facebook and Instagram.


A post shared by Ulrikke Hoyer (@ulrikkehoyer) on

Hoyer wrote that she had been hired for the job in Paris and despite actually *losing* weight before the Kyoto show, a casting agent told her that her face and stomach were bloated and suggested she only drink water for the next 24 hours. Despite following those (dangerous) instructions, casting agents fired her, claiming her back was now a problem — in addition to her “bloated” face and stomach.


A post shared by Ulrikke Hoyer (@ulrikkehoyer) on

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