Queen of the Day

Marissa Mayer Adds a Little "Whimsy" To Yahoo!

It’s heeee-eeeere! Do you like it?! Hold on. Lemme guess. If you’re the kind of person, a Mac person, who hates it when the applications in the desktop dock bob around and beg for action, you’re probably not a fan of Yahoo!’s new logo. I happen to like a little personality on my screen, so I think the perky exclamation point is pretty darn adorable.

For the first time in 18 years, Yahoo! updated their logo yesterday and everybody’s got something to say, naturally. It’s not all that dramatic, IMO, but CEO Marissa Mayer and co. built up the big reveal for a month, so now that it’s finally been unveiled, people are making a big deal out of it — which is exactly what they wanted, right? Mission accomplished! #Marketing. Anyways, the new exclamation point wiggles and hops and scoots around in the top lefthand corner of the site and Mayer expressed her excitement via her Tumblr today:

“Our brand, as represented by the logo, has been valued at as much as ~$10 billion dollars.  So, while it was time for a change, it’s not something we could do lightly,” she wrote. “We knew we wanted a logo that reflected Yahoo – whimsical, yet sophisticated. Modern and fresh, with a nod to our history.  Having a human touch, personal.  Proud.”

Other elements that Mayer and her team took into consideration? The lines and curves of every letter, mathematical consistency, the tilt of the exclamation point, the serifs, the scallops, the iconic, playful Yahoo yodel. In the end, they had created something that the new generation of their company, the Mayer-era generation, would feel good about — 87% of Yahoo employees happily ushered in the logo change. But it’s clear that they also had their consumers in mind too, and CNN reminded us exactly how important it is for a company to find that kind of balance.

“When Gap tried changing its logo in 2010, there was an outcry among Gap loyalists and logo enthusiasts. The clothing company eventually caved and switched back to its old logo.”

What do you think of Yahoo!’s new “whimsical” logo? Do you love it? Do you hate it? How much does a company’s logo matter to you?

Featured image via Yahoo!