Notes From The Powder Room Make Up For Ever: Because I Forgot I Was Poor. Again. Cézanne Colvin

Ever since I saw the unretouched make-up ad by Make Up For Ever, I’ve been really curious about what the HD Foundation could do for my life. See, they don’t even need Photoshop to sell their foundation — just a professional model, make-up artist, photographer, and lighting crew — so you know right off the bat that you’re investing in a high-quality product.

My face is a fickle, moody, and at times an emotionally abusive mistress and I’ve been through a lot of different foundations in my day (MAC Studio Fix, Maybelline Fit Me, Maybelline Dream Liquid Mousse, L’Oreal Magic Smooth Souffle, Benefit Some Kind-A Gorgeous, and bareMinerals, to name… a lot), so I was pretty sure this was going to turn into another one of my I Spent $40 and I’m Still Really Ugly moments, but I was mistaken. Oh, right: it costs $40.

According to Make Up For Ever, their foundation is “An oil-free medium-to-full-coverage liquid foundation that covers skin imperfections flawlessly while remaining invisible on-screen and in real life.” Yeah, we’ll see about that.

It’s definitely not oily, it’s not drying, it blends into your skin pretty easily, and it really evens out your skin tone. The finish is a healthy mix of matte/dewy medium coverage, so you don’t look cakey or slippery. My skin instantly looked healthy, smooth, and soft (none if its normal properties) when I put it on. I can definitely tell I’m wearing make-up though, so I wouldn’t take the “invisible” part of their description to heart. If you’re a mutant with perfect skin and you’re used to tinted moisturizer, this will probably feel and look a little unnatural for you. However, if you’re a foundation girl looking for a sign to switch to something new, this is your sign.

The best part is that it also instantly tans your entire body! Just kidding -- it's the lighting.

 

I’ve been wearing it for about six hours, it’s 103 degrees outside, and I still look fine (That’s “fine” like a rap video, not “fine” like your grandmother’s opinion of the tea selection). My T-zone tends to shine like a distant star after a few hours of make-up application, but this foundation seems to have my face on lock at the moment.

 

Testing its response to the wilderness. It wasn't amused.

 

One really great thing is that there are 25 different shades to choose from, so even if you’re a sometimes brown, sometimes pink, sometimes yellow, but still pale half-Asian sensation like me, you’ll be able to find something that works well with your skin tone. Another fun feature is that there’s a pump on the bottle, so you don’t have to pour your foundation out like it’s a sauce or dig your fingernails into a little cup of beige goop. Isn’t being a girl fun, by the way?

Overall, I don’t know how enthused I am about trading $40 for an ounce of liquid, but I’d probably do it again.

Featured image via Sephora’s blog.

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  1. Also, does that model realize she’s holding her camera upside down? Should have retouched THAT.

  2. Your skin tone description is almost (to a tee) how I describe mine to friends. Especially the Asian sensation part–now wok it out.

    Quick question: although you say your t-zone is oily, do you normally get blemishes? In every photo you’ve posted, your skin looks wonderful and clear, so I’m curious if this is a good option for people with occasional breakouts. And by occasional, I mean a few per week, but I don’t want to clog up my pores either. Thanks!

  3. I use the MUFE face and body liquid makeup, and I highly recommend it for girls who like a tinted moisturizer but need slightly more coverage than that. I love that MUFE seems to be getting so much attention lately too, but maybe that’s just because I feel like I was ahead of the curve? Either way, you look gorgeous!

  4. I invested in this foundation as well, and it has been worth every penny. I use it nearly every day. I get so many compliments on my skin. And just like everyone else has said, a little goes a long way! I’ll definitely continue using this!

  5. I bought this because I insisted on doing my own makeup for my wedding and I love it. I’ve never used foundation at all but I swear by this. For just every day usage, I try to make it last by mixing it with a bit of moisturizer and a drop of makeup primer. I still get a nice coverage but it’s a bit lighter and makes the $40 bottle go the extra mile.

  6. I’m a total convert. I use the liquid foundation for when I’m going out, or have extra time to do my make up in the morning. I also am in love with their duo mat oowder. It instantly evens out my skin tone, and lasts ALL DAY. My skin is usually shiny with in hours, but the powder alone is enough to keep my face shine free. Totally worth the price!

  7. I actually forgot I was poor and bought this over a year ago. It works great, and thanks to the aforementioned waste minimizing pump, that little bottle is still going strong…. with daily application! Totally worth the $40, but I should probably start saving now to replace it when I run out! ;-)

    Mimi, I use a brush…

  8. Ugh, I have always heard about how MUFE’s liquid foundation is the best. I’ve always wanted to try it but I’ve always hesitated because of the price.. but now that I see the ad + your review, I’m even more tempted to save up! Maybe.. just once. >:) So.. thanks for encouraging me to spend my little amounts of money.

    Also, when you apply this — do you use a sponge or a brush?

  9. I was actually planning a trip to Sephora TODAY to give this stuff a try! Now I definitely will. My skin is a harsh mistress too…glad I’m not the only one. THanks for sharing!

  10. Do you ever try powder foundation or only liquid? I rarely wear make up (like ever) and when I first tried the the stuff that’s supposed to blend in to your skin tone, I thought it was ok. It definitely evened out my skin tone but I feel like I have to apply a ton to make it even (and my skin tone is the opposite of even). But I tried some of the powder mineral stuff and that seemed to work better for me. I’m just curious if you’ve ever tried it and if it ever worked for you

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