We can’t help it — we’re simply in love with Instagram. And as it turns out, many people feel the same way. A few new stats were revealed about how long people spend on Instagram, and we seriously had no idea.
The stats came out to help celebrate the one-year anniversary of Instagram Stories. It seems like only yesterday this feature was rolled out, but alas — time flies when you’re sharing photos. As it turns out, the feature made users even more addicted to the social media app.
Not only are we sharing more of our special moments, but we’re also spending more time viewing everyone else’s.
That’s not all. About 50% of businesses that have an account have used the Instagram Stories feature, meaning that the advertising game has totally changed.
We want to wish a very happy first birthday to Instagram Stories! We know the perfect way to celebrate.