Plus-size clothing brand Lane Bryant just released an athletic ad campaign that promotes body confidence, and we’re here for it! The retailer recently caught the world by storm with its #ThisBody campaign, featuring plus-sized entertainers donned in lingerie. And now, with the release of its line LIVI Active, Lane Bryant is keeping up with the body-positive momentum.
The four-part series features stories from hoop star Julie Henderson, choreographer Jessie Diaz, triathlete Krista Henderson and Yogi Jessamyn Stanley. Each athlete is shown in their element, rocking the brand’s new active gear and sharing tidbits of confidence boosting inspiration.
Lane Bryant shared its latest athletic ad featuring triathlete Krista Henderson on Twitter!
What better way to start of 2017 than with motivation to “change the game?”
Krista Henderson is an award-winning triathlete and speaker who works to inspire others to “train like athletes.”
She started her athletic career in 2004 when a trainer encouraged her to live a healthy and active lifestyle opposed to pressuring herself to lose weight. And she now works to show others that they, too, can “train like athletes” — no matter the size.
Including women of all shapes and sizes in the athletic arena is so inspiring.
So we’re totally in love with everything about this campaign, and can’t wait for what Lane Bryant brings to the table next!