ITEM OF THE DAYItem of the Day: Joico Deep-Penetrating ReconstructorMary Dacuma

I don’t like to spend a lot of money on my hair. I know there are some amazing products out there. Yet I opt for Conair styling tools. I buy hair-ties from the dollar store. My styling products are whatever drugstore brand was on sale at Target (best store ever). I use Suave shampoo and conditioner that allegedly works as well as Aveda. Not that I would know – I’ve never felt compelled to pay for Aveda.

But all bias aside, my hair is pretty fantastic. It’s long, healthy, shiny and resilient. It’s not genetics. I dealt with unruly, frizzy, brittle hair well into my early 20’s and have the photos to prove it. I credit my lush locks to a splurge-worthy secret weapon that I’ve been using for years and refuse to live without: Joico’s K-Pak Deep-Penetrating Reconstructor.

The Deep-Penetrating Reconstructor is one of Joico’s most well reviewed products. It’s won a Stylist Choice Award from BehindtheChair.com as the Best Deep Conditioner nine years in a row. The Reconstructor contains a high concentration of Joico’s special Quadramine Complex. According to Joico’s website:

“Quadramine Complex is the scientifically proven key to the effectiveness of Joico’s hair care products, which incorporate Human Hair Keratin Protein in a wide range of molecular sizes to suit every hair care need. Joico hair products actually repair damage to hair while you are styling it, at every step of the way from shampoo to adding hair color products to final blow-drying.”

In other words, the Reconstructor actually sticks proteins back into your hair, repairing it at the molecular level. Strong hair looks and feels better, and it is better suited to resist damage from sun, wind and styling.

I picked up a bottle of the Reconstructor after a stylist, appalled at the state of my split ends, applied it liberally prior to my haircut. You could instantly feel the difference. Unlike some treatments, my hair didn’t feel greasy or over-conditioned. It felt stronger and more manageable. And it smelled like a banana smoothie! I purchased a bottle after my haircut, which is the one and only time that has ever happened. I found that even with my drugstore brand hair products, my hair maintained its quality from the day of my salon treatment.

I’ve been using the Reconstructor weekly for the last few years. Despite my nearly daily use of my budget flat iron, I only need a trim every other month to cut off minor breakage and keep my ends looking fresh. I’ve had a few girlfriends ask me how I’ve managed to grow my hair so long while maintaining its health and thickness, and I’m happy to enlighten them. I’ve even had four different stylists ask me what shampoo I use to keep my hair in such good shape. You should have seen their faces when I said “Suave.”

I didn’t tell them about the Reconstructor, though. We’ll let that be our little secret.

Image from Amazon

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  1. I use this twice a week every week and love it, I wash my hair then leave it on in a shower had for 20 mins then put conditioner on top and leave it for around 40 mins then wash off. its also really good to go into the steam room with it on !!

  2. I have just purchased this! Cannot wait to give it a try after such a good recommendation :)

  3. I have been a user of JOICO for almost ten years now, very loyal to their brand and products. JOICO repaired my hair in ways I thought impossible. Due to a lot a flat and curl ironing my hair started loosing it’s thickness, strengh, and health. Within the first month of using JOICO Reconstruct collection my hair returned to it’s volume, strength, and managilibity. In fact, it’s now smoother, shinier, and frizz is non exisitant. As a female with curly/wavy locks I actually let my hair dry naturally with no product and it simply falls in its perfect place. I always get complients and women are astonished when I say it’s natural. I 100% without a doubt stand by this product and recommend JOICO it to everyone, and not just the reconstruct but the volumizing and moistering collection are just as effective and amazing.

  4. If it’s for my hair, I love using Pro Naturals Moroccan Oil hair treatment kit to smooth and revitalize my hair. The argan oil repairs and strengthens, plus it gets rid of frizz and brittle strands. It really gives your hair a nice healthy, freshened feeling!

  5. Trust me, this is the only “salon quality” product I have or ever will purchase. And I only use it once a week, so it lasts quite a while. I always felt like other leave-ins did a good job of making your hair soft, but did nothing to repair it. This is the real deal.

  6. I’m really glad to see such a detailed review for a product. I have been looking for something that would help reconstruct my hair since I’ve damaged it in ways hair stylists would cry over. And I’m even too cheap to get real hair cuts but instead bought a razor for my split ends.