ITEM OF THE DAY Item of the Day
Julia Gazdag

This is a bike helmet. A very cute bike helmet, I might add. I highly recommend wearing one while you’re out and about town on your wheels, to protect your head and keep it fabulous.

However. If you decide not to spring for this adorable and stylish helmet, then for the love of all that is fixed gear, go to Target and get one for $20. I can’t handle seeing all the bikers without helmets every time I’m out, it’s terrifying. Stop making me everyone’s worried grandmother, you guys. It’s just not fair. Just wear a helmet, ok? Ok.

Get this saucy helmet for your noggin over at Yakkay.

comments

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  1. I started looking at buying a bike after I saw this helmet because it’s so darn cute, I think it’s a rational investment

  2. I agree completely. I was in a bike accident when I was 9 years old, and completely shattered my dad’s expensive helmet. When I have kids, they will never get away with not wearing a helmet – I might not be here, or have the life I do, without one.