ITEM OF THE DAY

Item of the Day

I thought long and hard about what I wanted to feature as my first item of the day. I wanted to show off something that was practical, a necessity for all lovely ladies, and represented a bit of my personality too. It’s safe to say Benefit Cosmetics is my favorite makeup line around and not just because it is headquartered in the city I left my heart behind in, San Francisco, either. Benefit understands the need for pretty for every age and in the case of Benetint, the need to utilize makeup for more uses.

Benetint is a rose-tinted lip and cheek stain originally referred to as Rose Tint. It was created by Benefit’s founders Jean and Jane Ford to keep the nipples of an exotic dancer pink while she danced. The duo put their heads together to cook up a tint that used red food coloring, glycerin, and rose petals and it was a hit. Retooled as a lip and cheek stain by the name of Benetint in the 1990s, it’s still a hit today with big stars and yours truly.

All you need to do is swipe a tiny bit onto the apples of your cheeks and rub it in or brush it against your lips for an instant rosy hue that stays on for hours. I once had a Benefit salesgirl refer to it as being like your war paint which was the perfect description for it. I swear by the stuff, even have one in travel size that comes with a separate lip gloss. Great for the girl on the go and to look festive during the holiday season!

Visit the official Benefit website for more information on where you can pick up your Benetint bottle!

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