Item Of The Day: Cutest. Phone. Charger. Ever.

How could the gods be so cruel as to give us cell phones that basically rule the world and let us beam in and out life-changing social interactions and then have these very phones run on laughably short batteries that die just when we need to do something mission critical, like take a selfie with James Franco?

It’s one of the great injustices.

Thank goodness there’s this heart-printed Back Me Up Mobile Charger, which is slick and cute, ultra-compact, and will restore you up to 80 percent juice, no matter where you are or where your Instagram needs to go.

See how cute this thing is?

Back Me Up Mobile Charger, $30