— And that's how it's done

IBM just revealed a new rainbow logo in response to anti-LGBTQ legislation


In the wake of a federal court decision allowing doctors to deny care to transgender patients based on the doctors’ religious beliefs, IBM has released a new rainbow logo — a twist on its classic eight-bar logo — affirming its decades-long commitment to diversity and inclusion.

In a press release Friday, the company said it “strongly oppose[s] discrimination of any kind toward anyone” and “firmly stands by all of [its] employees.” The logo, a riff on the rainbow pride flag designed by Gilbert Baker for gay political icon Harvey Milk in the 1970s, consists of eight stripes of color that mimic Baker’s design. Today’s pride flag designs typically have six stripes, dropping the hot pink and turquoise lines Baker included.

Here’s the original IBM logo…


…and here’s Baker’s original flag design:

A post shared by lgbt_history (@lgbt_history) on

You can actually purchase one of Baker’s hand-dyed and sewn flags in the original eight colors here, for $3,500.

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