Hell Hath No Fury Like A Vegan Scorned

Oh boy. The angry vegan. The suffragette to the suffragist movement, the ‘one in every family’ of an otherwise totally life-affirming posse. We’re a peaceful bunch… until someone starts batting around phrases like ‘flexi-vegan’, or just plain old sauntering in to a vegan restaurant in a fox fur stole. Because yes, that’s what Beyoncé did last week.

Since we last talked, Jay Z and Beyoncé announced they were going to try a vegan diet, specifically plant-based, for 22 days. Cue reams of “Meet your new vegan idols” and “The faces of Veganism 2.0″-style coverage from every media outlet that fancies an excuse to follow Jay and Bey around on their lunch breaks. Apparently, this kind of behaviour is exactly what gets those so-called militant vegans chomping at the bit.
Don’t get me wrong – it’s very easy to feel protective about something you are used to defending three times a day, and wearing fox fur in to a vegan restaurant isn’t gonna get you any gold stars from me or the other vegans you’ll be eating with. But I can’t be the only person out there a teensy bit happy to see the vegan issue forced in to the newsreels?

My knee-jerk reaction is to slam phrases like flexi-vegan, but behind that irritating buzzword is a concept that denotes a shift in attitude. Everyone in the world is a vegan or flexi-vegan, because everyone eats vegan food, while the majority mix this in with other, non-vegan food. Vegetables, fruit, most breads, wheat pasta, rice, beans: all vegan by default. So I am tempted to argue that terms like flexi-vegan are totally redundant- but they’re not, because if it’s a word that appeals to someone trying to steer their life to the side of kindness and responsibility in what they consume, then why not slap a stoopid name on it and move along?

There is a slim-to-none chance Beyoncé didn’t realise what she was doing by wearing fur and then, to another lunch date later in the week, a cow hide top paired with, ahem, leather trousers. But turning totally vegan is a process, and whether you sign up for life or for 22 days, it’s not doing anyone any harm by eating a few less animals. Maybe I misunderstood, but isn’t that what this whole thing was about in the first place?

Hell hath no fury like a vegan scorned, but it’s actually the major reason why I was so reluctant to go vegan in the first place- I worried for ages about slip-ups I might make, or what another vegan would do if they saw me eating something non-vegan by accident.

Then, you know what happened? I had been vegan for a month and was out for my birthday when I decided the day just wasn’t feeling right without cake. High on the promise of frosting, I caught a bus across London to the one vegan cupcake store I knew would be open, before realizing I was carrying a leather clutch, wearing leather shoes and you know, if we’re gonna get picky about this, a pretty garish leopard print coat. I looked like the Worst Vegan Ever. Worse than Beyoncé. But I wanted that birthday cupcake so bad. So I walked right on in to the store and no-one batted an eye lid. No-one threw paint at me, there were no sarcastic comments – just an awesome first birthday as a vegan, with a ton of vegan cake.

But imagine turning vegan and getting zero animosity from everyone except vegans. Sure enough, a quick look around Instagram suggests the angry side of the vegan camp has decided where to hold its AGM this year: Beyoncé’s comment section, with blast after blast about how Beyoncé is ruining veganism for the rest of us. Am I missing something here? If we’re so set on saving as many animals as possible, then surely someone making a show of eating in a vegan restaurant to their ginormous global following is not a bad move?

Despite where I started, in a vegan cake shop on my birthday, a head-to-toe advertisement for the commodification of animal skin, I have never felt stronger in my beliefs as a vegan. I’m not proud of the person I was then, but I’m proud of the changes I’ve been able to make since, and everyone has to start somewhere. Unless you are reading this in a Wi-Fi enabled pit in a forest, everyone can improve their impact on the world’s resources. No one is perfect, and giving veganism a try is only a good thing. So angry vegans? Do us all a favour and back off.

Here’s a recipe for a vegan brunch, because as easy as it is to dream about bacon all day long, it’s also really easy to choose to eat a plant-based breakfast for as long as you want to. Homemade beans, smashed avocado with lemon, chilli and mint; this breakfast is hearty, filling and comforting, and hell, it’s even suitable for all you 2.0 flexi-vegans out there.

Homemade baked beans and smashed avocado with lemon, chilli and mint

Makes enough for two


For the homemade baked beans:
  • Olive oil
  • 1 white onion, diced
  • 1 garlic clove, chopped
  • 1 cup cooked cannellini (white kidney) beans
  • 1 cup cooked haricot beans
  • Salt and pepper
  • 2 cups chopped tinned tomatoes
  • 1 tbsp tomato purée or paste

For the smashed avocado:

  • 1 ripe avocado
  • 1 red chilli, sliced in to strips
  • Salt and pepper
  • Olive oil
  • 1 tbsp chopped mint leaves
  • Zest from ½ lemon
  • Juice from ½ lemon
  • Plus half a loaf of ciabatta bread for toasting

The beans take around twenty minutes so get these on the go first. In a frying pan or skillet, heat a generous glug of olive oil and add the onions and garlic. Cook on a low heat for five minutes until the onion has softened, making sure the garlic doesn’t brown. Now add the cannellini and haricot beans and stir in with salt and pepper. If you’re using tinned beans, there should be a little water from the beans so nothing should stick, but just add some water if this starts to happen.

Once the beans have cooked for about five minutes, add the chopped tomatoes and tomato purée, and stir well. The beans might look a little runny now, but as the liquid reduces, the mixture will thicken and begin to look much richer. Simmer for another ten minutes, until the beans turn an almost sticky consistency.

While the beans are simmering you can smash some avocados! In a dish, add in the avocado flesh, slices of chilli, some salt, pepper and olive oil, and stir. Taste and season some more if you want to, then roughly mix in the mint leaves and lemon zest and juice.

Toast the ciabatta bread in the final minutes of cooking time, and plate up while the beans are hot.

  • http://www.facebook.com/profile.php?id=738257463 Michaela Jeannaisse Carter

    I love this article. I held off on going vegan because of the same reason!xx

  • http://www.facebook.com/profile.php?id=100002562297150 Lilli Verlierli

    thank you for that!

    i don´t get, why beyonce gets so much hate.
    i mean, she should have the same luxury as we had and get educated and take it one step at a time.

    it took me about 3 years to become a 90% vegan
    (i still own some leather shoes and bags from befor and i am not giving them away-yet. also i slip up from time to time, when it comes to pizza and chocolate),
    but thats still better than eating meat and dairy and so on on the regular.

    • http://shakeguacandroll.com Ava Szajna-Hopgood

      Hi Lilli, thanks for your comment, I totally agree!

  • http://www.facebook.com/profile.php?id=100002581598663 Hans Johan Svensson

    I love vegetables, but I could never get enough energy without meat or fish.

  • http://www.facebook.com/profile.php?id=1539990009 Brooke Buchanan

    I agree with the bulk of this article – about how you shouldn’t be ostracized for being in the vegan learning process. However, if I’m not mistaken, Beyoncé and Jay-Z are doing a vegan diet, right? Some people go vegan in their diets because it’s healthy. It’s not always about the animals. Going on a 22-day vegan diet has nothing to do with wearing cow hide. Just my thoughts.

    • http://shakeguacandroll.com Ava Szajna-Hopgood

      Hi Brooke, thanks for your comment.

      I agree- some people do choose a vegan diet and not the whole lifestyle. My point is, that’s a great move to make, and that no-one should have to face criticism from vegans for trying out part of their lifestyle!

      Having said that, I do think going on a 22-day vegan diet has a lot to do with wearing cow hide- in my experience and those around me, once you change your diet to be totally animal product free, it becomes difficult to justify buying things like leather to wear. For whatever reason Beyoncé and Jay Z have decided to follow a 22-day vegan diet, I think it’s a really positive thing, and neither of them should be criticised for trying it out!

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