2014 Faves

What my favorite vintage dress taught me about feminism

It’s the end-of-year, time-for-reflection time and we’re thinking back to all the HelloGiggles stories that we truly loved in 2014. Here’s just one of our faves, which was originally published on May 13, 2014 

Let me tell you about this dress: It’s black raw silk with princess sleeves, a cinched waist, a high collar and very short hemline. It’s the kind of dress you’d wear to a 1960s advertising agency or a very scandalous funeral. It hits every high note on my style scale, in fact, it’s perfect, except: it buttons from the back. The problem is not just a button. It’s the button on the back of my favorite vintage dress that I just cannot reach.

Here’s why this drives me crazy: a) I can reach all five of the other buttons b) this button happens to be positioned right at the center of my back where my bra line rests c) the hole it presents when unbuttoned is very revealing — not only in the literal sense, but in the way that world can see a simple fact of my life. That breezeway to my back lets the very perceptive know — without a word — that I live alone. I have no helping hands. When I get dressed it’s usually a solo project. It’s not a secret, and not usually a source of shame, unless I’m wearing the weight of it on my back.

The worst.

The worst.

Inevitably, I leave the house looking almost put together, in the hopes that no one notices the opening exposing my bra hook. And inevitably someone always notices.

If you’re a fellow vintage-hound, you understand there is a certain harmony that comes with finding a dress designed for some woman from another era that fits you both physically and psychologically. It’s a kind of “Quantum Leap” moment, where you step into the suit of another generation. What frustrates me about the button on my favorite vintage dress is that I can never completely close the gap. Between two buttons, the fabric is a loudmouth, letting the whole world know I am not the woman intended for this dress.

Recently, I started noticing that all of my favorite vintage dresses and blouses pre-dating the 1970s feature some sort of back button. After a little over-thinking and some Internet investigative work, I realized why: Women dressed differently before the rise of second wave feminism. As in, they physically got dressed differently.


“Be a doll and do me up.”

Designers weren’t impractical in assigning back closures, women were just expected to have more helping hands. In 1952, 75 percent of women married by the age of 21, meaning they went from their parents house to their husband’s house. There was always someone there to help with the buttons.

Ever notice the difference?

Ever notice the difference?

The architecture of clothing is a footnote in the history of divided sexes, and this is particularly true with buttons. Even today men’s shirts open to the right side, while women’s shirts open to the left side. The reasoning, according to historians, is that most people are right-handed and while men often tended to dress themselves, women usually had a family member, or depending on their class, a servant to help them dress. The buttons on women’s shirts were designed for someone else (a righty) to fasten.

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  • http://www.facebook.com/profile.php?id=100001400651790 Fernanda Melo

    Intersting fact!!! i love this kind of post….

  • http://www.facebook.com/profile.php?id=877420719 Magnolia Autumn Haskins

    I loved this article, very interesting but it still leaves me with one lingering question- “What does you dress look like?” I’m curious now.

  • http://www.facebook.com/profile.php?id=1247048511 Itzel Coca Ríos

    Well, it’b be very kind if someone else fasten your button, except, how would you then unfasten it when you take your dress off? D:

  • http://www.facebook.com/profile.php?id=1191761967 Kelsey Ysasaga

    see feminism is the worst thing to ever happen to the world women should not be buttoning there own dresses its not right and i don’t understand why any one wouldn’t get married as soon as they could. every thing right about life is all fucked up men should be in charge and ladys should be pretty get married and have cute little babys.

    • http://www.facebook.com/profile.php?id=573336762 Daniela Arriagada

      Is this real?


    • http://www.facebook.com/profile.php?id=1636124614 Von Betelgeuse

      Do you walk around naked?

    • http://www.facebook.com/profile.php?id=726831713 Karen Stamper

      Is that sarcasm I detect.

  • http://www.facebook.com/profile.php?id=1605331345 Magdaléna Marčišová

    Great article! I love your thoughts and agree.
    Btw is it your dress on the first picture?

  • http://www.facebook.com/profile.php?id=653557871 Halle Emily Elizabeth Rider-Gaunt
  • http://www.facebook.com/profile.php?id=653557871 Halle Emily Elizabeth Rider-Gaunt

    oops! accidentally posted that last link on here! sorry all.

    loved this article though, really put things in perspective, how much has changed but in a relatively short amount of time. Although I want to see said dress in all its glory!

  • http://www.facebook.com/profile.php?id=100000165186306 Jaclyn Galinis

    You could always add a hidden back zipper under the buttons.

  • http://www.facebook.com/profile.php?id=100003018507833 Lindsey Renee

    I have a few dresses like this. I always ask the first woman I see in public to go ahead and do it up for me :) they have never minded helping another woman out! People love to feel needed as well

  • http://www.facebook.com/profile.php?id=1636124614 Von Betelgeuse

    Girl, you need to go do some yoga! I have one dress that has 40 buttons on the back and it takes quite a while to button up but I’ve gotten flexible enough to do them all myself. Hooray for independence and being stubborn!

  • http://www.facebook.com/profile.php?id=522715122 Rachel Hetrick

    I get the point of the article but it didn’t really work for me, because I just kept thinking that it’s not that hard to figure out a way to get your dress buttoned. Personally when I have back buttons and such that I cannot reach comfortably, I’ll turn the garment around and do some of the buttons in the front then turn it back around and finish. Also you could ask a friend as soon as you get to the event- and even wear a sweater or jacket over the dress upon arrival of you’re that conscious about the opening.

  • http://www.facebook.com/profile.php?id=100000539095145 Johanna Kok

    I do wonder if you’ve tried using a button hook?

  • http://www.facebook.com/profile.php?id=726831713 Karen Stamper

    I live alone now and I’ve learned there’s certain dress styles and tops I can’t wear due to that.

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