Violet-haired siren Justine Skye is a major source of hair inspo. She’s rocked every shade of purple tresses in lobs, mermaid waves, bangs, I Dream of Genie ponytails, and our fave – silky straight, center-parted Cher realness.
In what can only be described as a match made in heaven, Justine is teaming up with Dark and Lovely as their newest hair color ambassador. As the muse behind Dark and Lovely’s Go Intense! Passion Plum shade, Dark and Lovely is giving Justine’s unicorns the chance to copy her purple crown at home.
In a promo vid for Go Intense! Passion Plum, you can see Justine rocking the shade on the top of her head, fading into a deeper purple that goes almost indigo.
In the clip she says:
“My hair color is super important to my look because it helps define who I am. “It’s a characteristic of mine that makes me feel comfortable and different from the rest. I’m a purple girl!”
The partnership is part of Dark and Lovely’s #LoveMyColor campaign, encouraging women to love the color of their skin, their hair color, and the color of their lives.
As with all of Dark and Lovely’s hair colors, Go Intense! is super pigmented and works for all hair textures. The no-drip formula is easy to work with and is designed to work with the natural undertones of dark hair. Natural-haired babes who are worried about dry, brittle curls, Go Intense! is made with olive oil to add softness and shiiiiine.