With a net worth of close to $300 million, Beyoncé knows a thing or two about making money. While you may not have the benefit from celebrity money managers or the ability to lose millions of dollars without worrying about bankruptcy, there’s plenty to take away from Bey’s journey for your own personal wealth.
Here are five important lessons the 20-time Grammy winner can teach us about our own portfolio.
1Make Sure You’re in Control
Beyoncé’s tightly-controlled image is prolific at this point, perhaps best displayed by the fact that arguably the biggest pop star in the world somehow recorded two full-length visual albums, with hundreds of collaborators, backup dancers, and makeup artists – and nothing leaked to the media during the either process. Talk about running a tight ship.
For Beyoncé, controlling all aspects of her career is paramount. In 2013, she told GQ:
“You know, when I was writing the Destiny’s Child songs, it was a big thing to be that young and taking control. And the label at the time didn’t know that we were going to be that successful, so they gave us all control. And I got used to it. It is my goal in life to be that example.”
In other words, distributing, marketing—all the facets of her career are as important to her as writing and performing and music. And when you’re fully in charge of your career, you’re fully in charge of your life.
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Beyoncé makes a lot of money selling her music and touring. But she’s built a separate business empire that has nothing to do with selling “I Woke Up Like This” t-shirts on the road or iTunes downloads. For years, she’s had numerous endorsement deals (including a $50 million deal with Pepsi), she recently launched an athleisure line, and has a stake in Tidal, her husband Jay Z’s music streaming service, which recently got an influx of cash from Sprint.
Wealth advisor David Mullins, of David Mullins Wealth Management, explains “true wealth” comes to those who don’t rely on one income stream or a single other person. “To create wealth, you must take the necessary steps to control your destiny, spread your risk, and be ready to capitalize on opportunities when they present themselves. If not, you will always be held back.”
3Have Your F*** You Fund Stocked
Jay Z boasts a net worth close to $610 million. But Bey’s made a point of advising other women not to rely on a partner for their financial needs or self-worth. In her 2013 HBO documentary, Life Is But a Dream, Beyoncé says:
“You know, equality is a myth, and for some reason, everyone accepts the fact that women don’t make as much money as men do. I don’t understand that. Why do we have to take a backseat? I truly believe that women should be financially independent from their men. And let’s face it, money gives men the power to run the show. It gives men the power to define value. They define what’s sexy. And men define what’s feminine. It’s ridiculous.”
It’s a good lesson. “For women, I can’t say enough about how important it is to empower ourselves around our money,” says financial advisor Jane B. Nowak of Wealth and Pension Services Group. “With our own money comes the freedom we need to be who we want, need to, and should be in our individual lives.”