Smashbox may have lipsticks, foundation, and shadow palettes under their belt, but we will always know and love them for their ability to make a damn good primer. Smashbox is the queen of primers. We all know this.
#Flawless makeup relies heavily on order of operations. First comes serums, then moisturizer, then primer. To make things even more complicated (and time-consuming) technically, you’re supposed to let your skin absorb each before moving on to the next step.
Smashbox is trying to make things a bit easier. Meet their new Primerizer.
Primerizer is exactly what it sounds like — a hybrid primer and moisturizer designed to hydrate skin and to keep your makeup long-lasting. (Can’t break up with your moisturizer? Nbd, you can use it with your go-to moisturizer for even more hydration.)
Smashbox Primerizer is designed to work on all skin types and promises 24-hour moisturization. The lightweight formula is glycerin-based and fast-drying. It’s oil-free, fragrance-free, and cruelty-free. Oh, and here’s a little tidbit, one bottle contains 762 sextillion molecules of water.
This isn’t the only new addition to the Smashbox family, the brand has also turned their iconic Photo Finish primer into a travel-friendly stick.
Sweatproof makeup all. summer. long.