Target is now selling clothes to young tweens using sex appeal. Take a look at this ad featuring a somewhat racy sleepover. Colorful T-shirts are neatly folded below but above the fun summerwear lurks an “alternative” girl in hipster glasses wearing only a pink bra and SWEATER. Clearly she’s cold but not cold enough to wear a SHIRT. What this ad is trying to sell, I am not sure. But I do know that the ad’s message is, “You could have fun with your girlfriends as long as one of them is not wearing any of the T-shirts that Target is selling.”
What happened to the Target ads that showed “fun” in an entirely different light? Fun was just jumping! Fun wasn’t taking off your shirt and objectifying yourself just so that Tommy Lee Blows would notice you!
“Sexy” used to be long sleeves and multiple shirt layers, plaid, silly hats, scrunchies. Take away one layer of those things and you don’t have an outfit. Plain and simple.
I realize I’m glorifying ’90s couture but those were times when you’d see ads with women in overly large suits and shoulder pads luring attractive men into their lairs despite their fully clothed bodies. Yes, that was a time when women were fighting to be in the workforce, but why not continue that message in advertising today?
All you 21st century ladies out there, what do YOU want to see advertised to you? In my personal opinion, I’d rather see a cooked turkey wearing a sweater than a half-naked girl.